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Marketing & Business Analytics

The Department of Marketing and Business Analytics has consumer and data oriented degree programs at the undergraduate and graduate level. The marketing degrees are intended to understand the marketplace and buyer needs and wants, as supported by data, and provide organizations with students who have been exposed to both traditional media and new media and the challenges of those outlets. For the business analytics students, they are able to identify solutions hidden in big data and apply these findings to real-world business challenges. These students are data analysts providing their organizations with ideas for smarter strategic management and better operational efficiencies.

Opportunities

  • Business analytics expertise is scarce - ranked second in a Computerworld survey on the most difficult skills to find. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
  • Eighteen percent of the IT executive respondents to Computerworld’s“Forecast 2014 Survey” said they planned to hire for business analytic skills in the next 12 months.
  • As demand for business analysts has continued to grow, their compensation has followed. Computerworld’s “Salary Survey 2013” listed an average total compensation for IT technology/business system analysts at $79,628, up 3.8 percent from 2012

Meet Our Faculty

  • Chris Myers

    Dr. Myers is on the Editorial Advisory Board for The Journal of Product and Brand Management. He also worked as a project manager for Kimberly Clark making Huggies Pull-Ups during their regional and national roll-out.

    Areas of Research: Retailing, Consumer Services

  • Mary Anne Doty

    Ms. Doty has been a faculty member at Texas A&M University-Commerce since 2003. Over the past 29 years she has taught undergraduate business courses at the Universities of Arizona, Kentucky and Maryland, as well as at Eastern Kentucky University

    Areas of Research: Marketing

  • Bob Folden

    Dr. Folden earned his Ed.D. in Developmental Education, Instructional Systems and Technology from Grambling State University. His research focuses on Knowledge management and Information Security.

    Areas of Research: Big Data Management, Information Security

  • Bo Han

    Dr. Han graduated with his Ph.D. in Information Systems from the University of North Texas in 2012. His research centers on mobile computing and social media.

    Areas of Research: Business Analytics, Mobile Application Development

  • Alma T. Mintu-Wimsatt

    Dr. Mintu has received several Texas A&M Teaching Excellence Awards and was also named in the 2004 Texas Monthly‚??s Guide to Texas Colleges & Universities as one of the best instructors.

    Areas of Research: Marketing Development

  • Scott Sewell

    Dr. Sewell has over ten years teaching experience in both under graduate and graduate courses in marketing, management and economics, and over twenty years work experience in the fields of marketing and management.

    Areas of Research: Leadership, Marketing

  • Jeremy St. John

    Dr. St. John earned his Ph.D. in Computer Information Systems from the University of North Texas, in 2008. His research areas include crowd-finding, social networks, and business analytics.

    Areas of Research: IT Outsourcing, Supply Chain Management

  • Ruiliang Yan

    Dr. Yan completed his PhD from University of Wisconsin in August, 2006 and to date has published 53 PRJ articles, which include JAMS, JBR, IJEC, IMM, OMEGA, EJM, JRCS.

    Areas of Research: Marketing

Contact Information

Marketing & Business Analytics
P.O. Box 3011
Texas A&M University-Commerce
Commerce, TX 75429-3011
Phone:
903-886-5692
Fax:
903-886-5693
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