Programs of Study

Graduate Course Catalog

Undergraduate Course Catalog

Undergraduate Programs

Bachelor of Business Administration in Business Analytics

The Mission of the Bachelor of Business Administration (BBA) in Business Analytics is to provide exposure to skills and careers in the growing business analysts fields,  This program will prepare students for specific jobs as computer systems analysts, management analysts (business analysts and process analysts), market research analysts, logisticians, and operations research analysts in a wide range of organizations and industries, while providing for flexibility for support in additional areas. In addition, this program will provide a student with opportunities for studying business operations, developing writing and communication skills, and engaging in team leadership and development.

Bachelor of Business Administration in Marketing

The Mission of the Bachelor of Business Administration (BBA) in Marketing is to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing and customer service management while providing for flexibility for support in additional areas. In addition, students will demonstrate competencies in marketing promotion, channels of distribution, consumer behavior, marketing of services, and marketing policy and strategy.
Undergraduate Plan: BBA in Marketing Degree Plan

Minors - Undergraduate

The Marketing and Business Analytics department offers several programs for the completion of an interdisciplinary minor. The required semester hours (SH) for each minor program are included, along with a description of the nature and goals of the minor program.  

The following undergraduate minors are available:

  • Minor in Business Analytics (18 SH)
  • Minor in Marketing (18 SH)

Graduate Programs

Master of Science in Business Analytics

The MS in Business Analytics program is designed to prepare students entering the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing, and interpreting "Big Data" (huge datasets collected by modern companies) for the purposes of problem solving and decision making. The program is intended to help students identify opportunities hidden in big data and apply these findings to real-world business challenges. Data analysts provide organizations with ideas for smarter strategic management, improved financial performance and better operational efficiencies.  Students will prepare for specific jobs as computer systems analysts, management analysts (business analysts and process analysts), market research analysts, logisticians, and operations research analysts in a wide range of organizations and industries.

The Master of Science in Business Analytics program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business analytics. Students complete 30-42 hours of graduate courses depending on their backgrounds.
Admission Requirements

Master of Science in Marketing

(Effective: Fall 2018)

The Mission of the MS Marketing Program is to provide quality academic and practical learning experiences to equip students with the knowledge to apply the marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations (e.g., businesses and not-for-profit organizations). The MS Marketing program is designed to meet the needs of students in order to prepare them for higher level positions in marketing as well as for students who wish to pursue post-masters graduate programs.

The Master of Science in Marketing program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business marketing. Students complete 30-42 hours of graduate courses depending on their backgrounds.
Admission Requirements

More Information: MS in Marketing Information