Bachelor of Business Administration in Business Analytics

The Mission of the Bachelor of Business Administration (BBA) in Business Analytics is to provide exposure to skills and careers in the growing business analysts fields,  This program will prepare students for specific jobs as computer systems analysts, management analysts (business analysts and process analysts), market research analysts, logisticians, and operations research analysts in a wide range of organizations and industries, while providing for flexibility for support in additional areas. In addition, this program will provide a student with opportunities for studying business operations, developing writing and communication skills, and engaging in team leadership and development.

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Business Analytics

BBA in Business Analytics:

The BBA in Business Analytics program is designed to prepare students entering the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing, and interpreting "Big Data" (huge datasets collected by modern companies) for the purposes of problem solving and decision making. The program is intended to help students identify opportunities hidden in big data and apply these findings to real-world business challenges. Data analysts provide organizations with ideas for smarter strategic management, improved financial performance and better operational efficiencies.  

Career opportunities in this field include:

  • Business analyst
  • Data analyst
  • Systems Analyst
  • Business Intelligence Developer
  • Business Systems Analyst
  • Business Intelligence Analyst
  • Financial Analyst
  • ETL Developer
  • Data Architect
  • Solutions Architect


BUSA 1305 - Business Computer Systems

A study of introductory business computing concepts and the role of information systems in modern organizations

BUSA 326 - Data and Information Mgt

This course provides the students with an introduction to the core concepts in data and information management. The focus is on identifying organizational information requirements, modeling them using conceptual data modeling techniques, converting the conceptual data models into relational data models and implementing and utilizing a relational database.

BUSA 421 - Data Mining

An introduction to the concept, issues, tasks, and techniques of data mining.  Topics include data preparation, data warehouse & data marts, association rules classification, clustering, evaluation and validation, scalability, spatial and sequence mining and data mining application.

BUSA 424 - Business Analytics Modeling

This is an applied course developing fundamental knowledge and skills for applying management science models to business decision making.  Topics include decision analysis, simulation, and risk models and optimization models, including the use of software for business applications

BUSA 428 - Project Management

This course covers management techniques to plan, execute and control software development projects, including the development of large Enterprise systems and Big Data projects.  The focus is on resource management (tie, money and people), quality control, risk and communication, as well as software specific areas such as estimation and metrics.