Bachelor of Business Administration in Marketing  

Capture customer attention & build a strong brand

The foundation of business success lies in marketing. In the BS in Marketing program you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as mobile design/development, digital marketing, social media, customer experience, and brand and product management ensure you have the marketable skills employers demand. Be prepared to develop and deploy strategic marketing plans based upon creativity and analytics that help drive market success.

  • Median annual salary of $129,380 for marketing managers*
  • 10% projected job growth in marketing managers through 2026*
  • Digital Marketing or Marketing Analytics Certificate augments your value
  • Professional development opportunities (certifications, networking) through industry partners 

Join the BBA in Marketing program and discover what an AACSB accredited degree, combined with the extensive alumni network of a 125–year institution can do for you!

Join the BBA in Marketing program and discover what an AACSB accredited degree, combined with the extensive alumni network of a 125–year institution can do for you!  

Program Overview 

  • Designed to be Flexible – In addition to our long–standing campus courses, many students are able to complete their degrees by taking online classes
  • Relevant – Courses focus on both the big picture and day–to–day role that marketing plays in business success. Develop the qualitative and quantitative skills employers demand 
  • Quality Instruction – Diverse faculty provide a balance between producing cutting–edge research in their field with extensive national and international industry experience
  • Experience Engaged Learning – Regardless of how you take classes, you will experience challenging, fast–paced coursework, collaboration with accomplished peers, and develop the analytic tools needed to become a professional ready for any challenge
  • Affordable – Take advantage of one of the best values in Texas for an AACSB–accredited business program 

Minors

Numerous minors allow you to customize your program choices and position yourself for career advancement 

More Information

Contact

For more information on our MS in Management program, please contact: MKTBA@tamuc.edu