Master of Science in Marketing

The Mission of the MS Marketing Program is to provide quality academic and practical learning experiences to equip students with the knowledge to apply the marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations (e.g., businesses and not-for-profit organizations). The MS Marketing program is designed to meet the needs of students in order to prepare them for higher level positions in marketing as well as for students who wish to pursue post-masters graduate programs.

The Master of Science in Marketing program offers students from business and non-business backgrounds with an opportunity to develop expertise in the art and science of business marketing. Students complete 30-39 hours of graduate courses depending on their backgrounds.
Admission Requirements

Two Year Course Rotation Plan:

MS in Marketing Long Range Schedule

Course Catalog Information:

MS in Marketing Course Catalog


Foundation Study in Marketing & Management

These courses can be waived for students with appropriate undergraduate coursework.

Course Number Description
FIN 501 Finance for Decision Makers
MKT 501 Marketing Environment
MGT 501 Operations and Organizations

Support Coursework outside of Marketing

Course Number Description
FIN 504 Financial Management
MGT 585 Management & Organizational Behavior

Advanced Breadth in Marketing Management

Course Number Description
MKT 521 GLB/Marketing Management
MKT 571 Business to Business Marketing (*Spring)
MKT 572 Seminar in Marketing Research (*Fall)
MKT 586 GLB/International Marketing
MGT 527 GLB/Strategic Management **

**To be taken last semester only

Research Component

Course Number Description
BA595/ECO 595 Applied Business Research

Electives in Marketing - 6 Hours

* 6 hours of electives are required

Course Number Description
MKT 568 Advertising and Promotion
MKT 573 Internet Marketing
MKT 597 Special Topics
MKT 5XX Any Marketing Elective

Course descriptions are located on the Course Catalog

Other graduate courses may be approved by the Director of Graduate Programs, provided the student has a minimum of six courses (18sh) in Marketing.

For program specific questions please contact:MSM@tamuc.edu