Programs of Study
Undergraduate Programs
The Department of Marketing and Management offers the following undergraduate programs
The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service management. These careers are found at all levels of distribution (manufacturing, wholesale, and retail - both domestic and international), as well as in non-profit organizations and government. In addition to the common body of knowledge in business competencies, majors in marketing will demonstrate competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services and marketing policy and strategy.
The Management major prepares students for a challenging career in profit and not-for-profit organizations. The program provides exposure to skills and careers in the growing fields of retailing, sales management, and human resources, while providing for flexibility for support in additional areas. This major provides students with backgrounds in policy formulation, decision-making, and the organizational activities of managers. In addition to the common body of knowledge in business components, majors in management will demonstrate competencies in supervision, human resource management, sales,retailing, and entrepreneurship.
Graduate Programs
The Department of Marketing and Management offers the following undergraduate programs
Master of Science in Marketing
The Mission of the MS Marketing Program is to provide quality academic and practical learning experiences to equip students with the knowledge to apply the marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations (e.g., businesses and not-for-profit organizations). The MS Marketing program is designed to meet the needs of students in order to prepare them for higher level positions in marketing as well as for students who wish to pursue post-masters graduate programs.
Master of Science in Management
The Mission of the MS Management Program is to provide graduate studies in Management for students interested in a management career in a variety of profit and not-for-profit organizations as well as for students who wish to pursue additional graduate programs. The MS in Management Program offers students from Business and non-Business backgrounds an opportunity to develop management and leadership skills appropriate for all kinds of organizations.
