Marketing & Business Analytics

The  Marketing and Business Analytics Department (MKTBA) has consumer and data oriented degree programs at the undergraduate and graduate level. The marketing degrees are intended to understand the marketplace and buyer needs and wants, as supported by data, and provide organizations with students who have been exposed to both traditional media and new media and the challenges of those outlets. For the business analytics students, they are able to identify solutions hidden in big data and apply these findings to real-world business challenges. These students are data analysts providing their organizations with ideas for smarter strategic management and better operational efficiencies.


  • Business analytics expertise is scarce - ranked second in a Computerworld survey on the most difficult skills to find. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
  • Eighteen percent of the IT executive respondents to Computerworld’s“Forecast 2014 Survey” said they planned to hire for business analytic skills in the next 12 months.
  • As demand for business analysts has continued to grow, their compensation has followed. Computerworld’s “Salary Survey 2013” listed an average total compensation for IT technology/business system analysts at $79,628, up 3.8 percent from 2012

Meet Our Faculty

Contact Information

Marketing & Business Analytics
P.O. Box 3011
Texas A&M University-Commerce
Commerce, TX 75429-3011
Marketing & Business Analytics - Youtube Channel