Bachelor of Business Administration in General Business

The B.B.A. in General Business degree is intended for those students who desire a broad-based business curriculum. The program's curriculum is composed of a broad spectrum of courses offered by the various departments within the College of Business. A major in general business would prepare the student for a wide variety of employment options in business, industry and government. Graduates can assume entry-level management or management trainee positions in marketing, finance, real estate, insurance, retailing, and wholesaling, as well as positions in government or hospital administration. In addition to the common body of knowledge in business competencies, majors in general business will demonstrate competencies in insurance concepts, writing, legal organizations, and human resource management.

Students seeking a bachelor's degree in General Business must complete:

  • Degree requirements for a Bachelor of Business Administration or Bachelor of Science degree
  • University Studies requirements
  • College of Business core course requirements (refer to Undergraduate catalog)

Two Year Course Rotation Plan:

BBA in General Business Long Range Schedule

Course Catalog Information:

BBA in General Business Course Catalog

In addition to the completion of the Core Curriculum Requirements and the Business Core courses (see lower and upper division courses required of all business majors in the College of Business), students must complete required courses in the major:

Core Curriculum Requirements

The Core Curriculum is an essential element in the educational process that results in professional success, personal growth, and responsible citizenship. In this process, students have the opportunity to acquire knowledge, learn reasoning and communication skills, examine their goals, values, and potentialities, and develop an enduring commitment to learning through both formal and informal educational experiences.

Business Core Requirements

The programs offered by the College of Business (COB) are designed to provide successful academic experiences and to facilitate students abilities to perform responsibly and effectively in their chosen professional roles in business, industry, government, and education. To achieve such success, students must complete the Business Core courses.

Core Curriculum Courses - 42 Hours

See the Core Curriculum Requirements

Business Core Courses - 48 Hours

See the Business Core Requirements

Major Courses - 12 Hours

ACCT 311 Global Financial Statement Analysis
MGT 308 Entrepreneurial Strategy
MGT 315 Organizational Behavior
MGT 380 International Management and Business

Upper Level Business Electives

18 semester hours total