Department of Marketing and Business Analytics :: Explore Our Programs
Explore Our Programs
Business Analytics (BBA)
Big Data has become big business, and professionals with the ability to identify opportunity and solve problems from this data are in demand across diverse industries. Prepare for a career as a computer systems analyst, management analyst, business analyst, process analyst, market research analyst, operations research analyst or cyber-security analyst.
4 years
No foreign language credits required
120 hours
No thesis required
Business Analytics (MS)
The Master of Science in Business Analytics program will prepare you to enter the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing and interpreting Big Data for problem solving and decision making.
2 years or less
No foreign language credits required
30 hours
No thesis required
Marketing (BBA)
The BBA in Marketing program will teach you how organizations plan, organize, administer and achieve their business objectives through effective marketing. You will learn to develop and deploy strategic marketing plans based on creativity and analytics that help drive market success.
4 years
No foreign language credits required
120 hours
No thesis required
Marketing (MS)
The Master of Science in Marketing program will help you develop the fundamental marketing knowledge and skills associated with market analysis, digital marketing and decision making via cutting-edge analytics. This program will help you expand your professional horizons whether you are an experienced marketing professional or want to add a marketing edge to your portfolio.
2 years or less
No foreign language credits required
30 hours
No thesis required
Graduate Certificate
Business Analytics Graduate Certificate
The Business Analytics Graduate Certificate is a 12 semester hour (4 courses) certificate. All courses are currently being taught and eligible to help meet the requirements for the Master of Science in Business Analytics (MS-BUSA) program.
1 year
No foreign language credits required
12 hours
No thesis required
Department of Marketing and Business Analytics :: Benefits of an A&M-Commerce Business Degree
Benefits of an A&M-Commerce Business Degree
Earn a valuable degree from a fully accredited business program. The College of Business has been continuously accredited since 1976. Around 836 schools worldwide currently hold this prestigious designation.
Engage with exceptional faculty who are both significant scholars and leaders of industry.
Collaborate with the College of Business Career Services Center to find, prepare for, and secure an internship or job.
Achieve global exposure through diverse faculty and opportunities for international travel.
Gain access to College of Business-specific scholarships.
Department of Marketing and Business Analytics :: Student Organizations and Involvement
Student Organizations
The Department of Marketing and Business Analytics Student Organization is open to all interested students. We offer Learn ‘n Teach sessions, visits to Dallas, Frisco and Richardson for professional networking events, and works with Career Services to provide internships as well as other career-readiness programs. The organization also provides leadership opportunities for members.
Depart Market/Business Analytics
SCHOLARSHIPS
As a marketing and business analytics student, you have access to a wide range of scholarships specific to your degree.
Department of Marketing and Business Analytics :: Meet our Faculty and Staff
Meet our Faculty
Department of Marketing and Business Analytics :: Events – COB
Events
Back to menuPROJECT COMPLETE :: Contact Information
Contact Us
- Student Success Teams
- [email protected]
