New Paper by Dr. Ruiliang Yan – Journal of Business Research paper

Dr. Ruiliang Yan, Associate Professor of MKT, recently coauthored (with Dr. Zixia Cao, University of Colorado Denver) a paper entitled “Product nutrition, innovation, advertising and firm's financial gains” in the Journal of Business Research. This research studied the firm’s investment and return on product nutrition, a subject that has a significant impact on everyone’s health and well-being.