Undergraduate Marketing and Business Analytics Minors

Undergraduate Marketing and Business Analytics Minors

The Marketing and Business Analytics department offers several programs for the completion of an interdisciplinary minor. The required semester hours (SH) for each minor program are included, along with a description of the nature and goals of the minor program.

Available Minors

  • Minor in Business Analytics (18 Semester Hours)
  • Minor in Marketing (18 Semester Hours)

Course Requirements for Minors

Minor in Business Analytics (18 Semester Hours)

A minor in corporate management offers a focused examination of business analytics and the technical skills used within the corporate business world. This minor allows interested students to explore in greater detail the issues and challenges of business analytics and big data, and gain insight and understanding that will convey considerable value in a tech-based environment.

  • Business Process Management & ERP Systems, BUSA 379
  • Business Analytics Module, BUSA 424
  • Project Management, BUSA 428
  • 9 Semester Hours of upper level BUSA electives (MKT 436 can be substituted for one of these electives)

Minor in Marketing (18 Semester Hours)

This minor is tailored for students that desire to gain skills and insight into current and future-forward marketing practices. The courses are designed to expose the student to a number of marketing topics, and will impart knowledge that will enable them to understand and plan for issues that face new and existing businesses.

  • Requirements for Business Majors:
    • Marketing Promotion, MKT 366
    • Selling & Sales Management, MKT 367
    • 12 semester hours of any MKT 300/400 level course not otherwise required
  • Requirements for Non-Business Majors:
    • Marketing, MKT 306
    • Marketing Promotion, MKT 366
    • Selling & Sales Management, MKT 367
    • 9 semester hours of any MKT 300/400 level course not otherwise required

Two Year Course Rotation Plan

Laying out a degree plan can be difficult, but don’t let it get you down! You can look and plan ahead using the Undergraduate Long Range Schedule.

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