To establish the university's brand of transforming lives through higher education and authentic personal experiences so that all constituents can relate and add value to it. This will be accomplished through quality customer service and the production of highly effective, results-oriented communications.
To capture the spirit of Texas A&M University-Commerce, and communicate it with passion and imagination so the university's brand will be reinforced through individual experiences.
Develop a university brand that is authentic, and build brand awareness and loyalty through well-targeted, integrated marketing efforts;
Improve customer service and streamline the creative and production processes;
Lead the university in creating a integrated marketing strategy that is supported by top-notch creative materials and media; and
Develop performance metrics to determine results and return on investment (ROI) to help build student enrollment and retention.