All of us gain insight into our own behavior so that we can make decisions that are better and more personally satisfying.

Mary Anne Doty, MBA
Instructor of Marketing

  • Faculty
Marketing and Business Analytics
BA 314 E
Related Department
Marketing and Business Analytics
Richardson, TX
College Major
Year Graduated

Mary Anne Doty grew up on military bases, and her love of travel has stayed with her ever since. Doty’s Bachelor of Science degree in Human Development and Family Relations taught her about how people think and learn. When she focused on business for her graduate degree and began her doctorate, Doty’s research turned to consumer behavior. She spent several years doing consulting and executive education for large corporations midway through her career. In 2003, Doty returned to teaching in higher education at A&M-Commerce. She has been interested in applied marketing, drawing on her experience as a marketer and as a consumer. In her spare time, she helps with fundraising and communications for various charities as well as her church. When COVID is under control, Doty looks forward to more adventures in international travel.

A Conversation with Mrs. Doty

What draws you to your discipline?

“I’ve always been interested in human behavior, and marketing is one application of how people think and how they spend their time and resources. The explosion of big data has made it possible for marketers to understand their customers better than ever before, allowing them to satisfy their wants and needs. I also enjoy helping students apply marketing principles to themselves to advance in their careers.”

What has been your favorite course to teach?

“My favorite course to teach is Buyer Behavior, previously called Global Consumer Behavior. We are all consumers and shoppers. The class teaches students all the things that influence our behavior – family, personality, groups, memory, culture and subculture, and circumstances. Some of us use this understanding to be more effective in marketing to consumers. All of us gain insight into our own behavior so that we can make decisions that are better and more personally satisfying.”

Tell us about a project you are currently working on or recently completed.

“I’ve spent the past summer and fall trying to understand successful business strategies reacting to COVID-19, particularly retail businesses. We are in uncharted territory theory-wise, so keeping up with real-world examples has been crucial to keeping courses relevant. I’ve developed a new retailing case study, several new assignments, and a conference presentation on COVID-19 impact on residential real estate sales.”

Educational Background

Academic Positions

  • Instructor, Marketing and Business Analytics, Texas A&M University-Commerce, 2003 – Present
  • Adjunct, Marketing, Southern Methodist University, 1997-1998
  • Assistant Department Head, Marketing, The University of Arizona, 1988-1993
  • Adjunct, Marketing, The University of Arizona, 1995-1996
  • Visiting Lecturer, Marketing, University of Maryland, 1993-1994
  • Assistant Professor, Marketing, Eastern Kentucky University, 1986-1988

Awards and Honors

  • TAMUC Faculty Senate Teaching Award, 2019
  • TAMUC Distinguished Global Fellow, 2019
  • TAMUC Global Fellow, 2015

Professional Organizations

Research Interests

  • Consumer Behavior
  • Assurance of Learning and Assessment
  • Sales
  • Impact of COVID-19 on Business

Featured Courses

MKT 306 Marketing
MKT 367 Selling and Sales Management
MKT 467 Buyer Behavior

Selected Publications

  • Sewell, Scott and Mary Anne Doty (2021), “The Impact of COVID-19 on Selling Real Estate in the US: Some Unexpected Results.” Presented at the Virtual Academy of Business Research Conference, January 6-8, 2021. Awarded Best Paper in Track.
  • Doty, Mary Anne (2020), “Keeping Teaching Relevant in Business Education: Content, Technology and Students.” Presented at the Virtual Academy of Business Research Conference, March 26, 2020.
  • Flanagan, Jennifer, Mary Anne Doty and Courtney Kernek (2017),“Technology and Assessment: A Focused Comparison of Three University Business Schools and their use of Technology in the Assessment Process,” Intersection (Summer 2017).
  • Doty, Mary Anne (2017), “Retailing in a Global Environment: A Case of Prague’s Novy Smichov,” Journal of Marketing Perspectives, Volume 1, 2017
  • Doty, Mary Anne (2013), “Susan G. Komen for the Cure: Can This Relationship Be Saved?” in CB, 5e by Barry Babin and Eric Harris, Cengage Learning. Also in CB 6e, CB 7e, and CB 8e.
Navigate This Page