Build the Brand Through Effective Marketing

The foundation of business success lies in marketing. With a BBA in Marketing, you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as digital marketing, social media, consumer insights and brand/product management ensure you have marketable skills employers demand. Be prepared to conduct research and apply findings to business situations.

Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

  • 66th for Best Online Bachelor's in Business Programs


The Marketing program at A&M-Commerce is uniquely designed to prepare you for a successful career and more importantly life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only earn creative skills to help you understand the customer, you will learn the analytical skills necessary to conduct research as well.

Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.


Begin with core classes. These are essential for building a strong foundation.

  • College Reading and Writing
    Eng 1301
  • U.S. History to 1877
    Hist 1301
  • Mathematics for Business Applications I
    Math 1324
  • U.S. Life & Physical Science Elective
  • Business Computer Systems
    BUSA 1305


Continue taking your university core classes. Completing an elective or two this semester is important as well.

  • College Reading and Writing
    Eng 1302
  • U.S. History from 1865
    Hist 1302
  • Math. for Bus. Applications II
    Math 1325
  • U.S. Life & Physical Science Elective
  • Advisor-approved elective

Your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.


You made it through your first year. Continue ahead with electives and core courses.

  • The US Government
    PSci 2301
  • Principles of Accounting I
    ACCT 2301
  • Principles of Macro Economics
    Eco 2301
  • Degree Pathway
  • US Lit, Philosophy, Culture Elective


Finish taking the remainder of your core classes. Good things are coming!

  • Texas and the Federal System
    Psci 2302
  • Principles of Accounting II
    ACCT 2302
  • Principles of Micro Economics
    Eco 2302
  • Advisor-approved elective
  • US Creative Arts Elective

During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.


Start taking classes relating to your major. Things are about to get exciting!

  • Marketing
    MKT 306
  • Principles of Mgt
    MGT 305
  • Data and Information Mgt
    BUSA 326
  • Legal Env. of Business
    MGT 301
  • Bus. & Eco. Statistics
    MGT 302


Keep up the good work! Senior year is right around the corner.

  • Mkt 366 (Fall only) or Mkt 367
  • UL Business Elective
  • Business Communication
    MGT 303
  • Economic Forecasting
    ECO 309
  • Operations Management
    ECO 307

During your fourth year, you will finish taking your upper-level business courses. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of TAMUC graduates at businesses worldwide.


You are so close to being done. Stay strong!

  • Mkt 445 Fall or Mkt 386 (Spring only)
  • Marketing Research (Fall Only)
    MKT 436
  • Intro to Business Finance
    FIN 304
  • UL Mkt Elective
  • UL Mkt Elective


It’s the home stretch, and graduation is your next step. You got this!

  • Mkt. elective, including Internship & Study Abroad.
  • Global Consumer Behavior
    MKT 467
  • UL Business Elective
  • UL Business Elective
  • International Marketing
    MKT 420
  • Business Strategy
    MGT 439

Is this Program a Good Fit for You?

Marketing students are typically interested in:

  • Consumer insights or customer experiences
  • Digital and traditional marketing communication
  • Sales Management
  • Promotions
  • International marketing
  • Market research

See Yourself Succeed with a Degree in Marketing

Students posing

Career Readiness

The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.

AACSB Accreditation logo

Nationally Accredited

The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).

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Industry Connections

Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with  the business community.

Professor talking about 'What is the value of a business education?'

Accomplished Faculty

Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.

Faculty Research

Our faculty have conducted academic assessments of student learning objectives, case research on applied marketing situations including global retailing, sales ethics and corporate social responsibility, and published several articles on retailing, international business, marketing metrics and analytics, and consumer behavior of Millennials and Generation Z.


A degree in marketing will offer you the opportunity to:

  • Gain knowledge of the many functional areas of marketing.
  • Build a strong foundation of marketing competencies.
  • Improve your personal selling and sales management skills.
  • Appreciate relevant business trends in the marketplace and consumer behaviors.
  • Develop your ability to succeed in a rapidly changing global business environment.


Marketing is a career track that is constantly changing as new technologies, consumer trends and products are created. Our program will prepare you to enter this dynamic field with the right blend of marketing skills and financial knowledge. When you graduate with a marketing degree, you are likely to assume positions in brand/product management, marketing consulting, marketing research/analytics, sales management and business development.

Career Possibilities and Current Median Salaries

Marketing Manager (National Median)
Marketing Manager (DFW Metroplex Median)
Digital Marketing Manager (National Median)
Digital Marketing Manager (DFW Metroplex Median)
Marketing Analyst (National Median)
Marketing Analyst (DFW Metroplex Median)
Marketing Assistant (National Median)
Marketing Assistant (DFW Metroplex Median)
Account Manager (National Median)
Account Manager (DFW Metroplex Median)
$62,489, 2023

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce marketing students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.


  • Business Analytics

Learn more about this minor, including its course requirements.


What You Will Learn

Our BBA in Marketing program is designed to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service. You will develop the marketing knowledge needed to become a valuable asset to a wide variety of employers.

Courses to Prepare You for Your Career

  • Business foundation courses prepare all our students with knowledge including financial and managerial accounting, the business environment and strategy, organizational behavior and issues, quantitative analysis, and production/operations management
  • Core marketing courses including marketing management, personal selling and sales management, promotions, channels of distribution, and global consumer behavior

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

Students can also complete 50% or more of the credits required for this degree at our Dallas site.

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

Board members

Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

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Meet Your Success Team – Business


Your Student Success Team consists of an academic advisor and a financial aid advisor specific to your college who collaborate to help a group of students meet their educational goals.

  • Academic Advisor helps you to navigate registration and your degree plan.
  • Financial aid advisor helps you navigate financial aid.
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Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011

START YOUR JOURNEY! Two buttons freshman


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