Become a valuable asset to any business with a Marketing degree from A&M-Commerce

The foundation of business success lies in marketing. With a BBA in Marketing, you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as digital marketing, social media, consumer insights and brand/product management ensure you have marketable skills employers demand. Be prepared to conduct research and apply findings to business situations.

Where It Is Offered Commerce, Online
Duration 4 years
Foreign Language No foreign language credits required
Delivery Face-To-Face, Online (86-99% Online)
Total Credit Hours 120 hours
Thesis Requirements No thesis required

Marketing (BBA) :: Links

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Marketing curriculum

Curriculum

The Marketing program at A&M-Commerce is uniquely designed to prepare you for a successful career and more importantly life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only earn creative skills to help you understand the customer, you will learn the analytical skills necessary to conduct research as well.

Freshman YearLay the groundwork for greatness.

Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.

Fall

Begin with core classes. These are essential for building a strong foundation.

  • College Reading and Writing
    Eng 1301
  • U.S. History to 1877
    Hist 1301
  • Mathematics for Business Applications I
    Math 1324
  • U.S. Life & Physical Science Elective
  • Business Computer Systems
    BUSA 1305

Spring

Continue taking your university core classes. Completing an elective or two this semester is important as well.

  • College Reading and Writing
    Eng 1302
  • U.S. History from 1865
    Hist 1302
  • Math. for Bus. Applications II
    Math 1325
  • U.S. Life & Physical Science Elective
  • Advisor-approved elective

Sophomore YearBuild on the foundation.

Your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.

Fall

You made it through your first year. Continue ahead with electives and core courses.

  • The US Government
    PSci 2301
  • Principles of Accounting I
    ACCT 2301
  • Principles of Macro Economics
    Eco 2301
  • Degree Pathway
  • US Lit, Philosophy, Culture Elective

Spring

Finish taking the remainder of your core classes. Good things are coming!

  • Texas and the Federal System
    Psci 2302
  • Principles of Accounting II
    ACCT 2302
  • Principles of Micro Economics
    Eco 2302
  • Advisor-approved elective
  • US Creative Arts Elective

Junior YearFocus on the art of Marketing.

During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.

Fall

Start taking classes relating to your major. Things are about to get exciting!

  • Marketing
    MKT 306
  • Principles of Mgt
    MGT 305
  • Data and Information Mgt
    BUSA 326
  • Legal Env. of Business
    MGT 301
  • Bus. & Eco. Statistics
    MGT 302

Spring

Keep up the good work! Senior year is right around the corner.

  • Mkt 366 (Fall only) or Mkt 367
  • UL Business Elective
  • Business Communication
    MGT 303
  • Economic Forecasting
    ECO 309
  • Operations Management
    ECO 307

Senior YearFinish strong. ind a great job!

During your fourth year, you will finish taking your upper-level business courses. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of TAMUC graduates at businesses worldwide.

Fall

You are so close to being done. Stay strong!

  • Mkt 445 Fall or Mkt 386 (Spring only)
  • Marketing Research (Fall Only)
    MKT 436
  • Intro to Business Finance
    FIN 304
  • UL Mkt Elective
  • UL Mkt Elective

Spring

It’s the home stretch, and graduation is your next step. You got this!

  • Mkt. elective, including Internship & Study Abroad.
  • Global Consumer Behavior
    MKT 467
  • UL Business Elective
  • UL Business Elective
  • International Marketing
    MKT 420
  • Business Strategy
    MGT 439

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BBA Marketing Course Rotations

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BBA (Marketing) :: 1.02

Is this Program a Good Fit for You?

Marketing students are typically interested in:

  • Consumer insights or customer experiences
  • Digital and traditional marketing communication
  • Sales Management
  • Promotions
  • International marketing
  • Market research
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BBA (Marketing) :: 1.03 SEE YOURSELF SUCCEED

SEE YOURSELF SUCCEED WITH A DEGREE IN MARKETING

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BBA (Marketing) :: Faculty Research 1.3c

Faculty Research

Our faculty have conducted academic assessments of student learning objectives, case research on applied marketing situations including global retailing, sales ethics and corporate social responsibility, and published several articles on retailing, international business, marketing metrics and analytics, and consumer behavior of Millennials and Generation Z.

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BBA (Marketing) :: 1.06 PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A degree in marketing will offer you the opportunity to:

  • Gain knowledge of the many functional areas of marketing.
  • Build a strong foundation of marketing competencies.
  • Improve your personal selling and sales management skills.
  • Appreciate relevant business trends in the marketplace and consumer behaviors.
  • Develop your ability to succeed in a rapidly changing global business environment.
Discussions going on in a Group section
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BBA (Marketing) :: 1.07 Careers

Careers

Marketing is a career track that is constantly changing as new technologies, consumer trends and products are created. Our program will prepare you to enter this dynamic field with the right blend of marketing skills and financial knowledge. When you graduate with a marketing degree, you are likely to assume positions in brand/product management, marketing consulting, marketing research/analytics, sales management and business development.

Career Possibilities and Current Median Salaries

Marketing
Manager
$63,634
Digital Marketing Manager
$64,566
Marketing
Analyst
$53,998
Marketing
Assistant
$37,444
Account
Manager
$52,673

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018

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BBA (Marketing) :: 1.08 INTERNSHIP OPPORTUNITIES

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.

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BBA (Marketing) :: 1.10 MAJORS/EMPHASIS

Minor

  • Business Analytics

Learn more about this minor, including its course requirements.

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BBA (Marketing) :: 1.11 WHAT YOU WILL LEARN

Myers

What You Will Learn

Our BBA in Marketing program is designed to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service. You will develop the marketing knowledge needed to become a valuable asset to a wide variety of employers.

Courses to Prepare You for Your Career

  • Business foundation courses prepare all our students with knowledge including financial and managerial accounting, the business environment and strategy, organizational behavior and issues, quantitative analysis, and production/operations management
  • Core marketing courses including marketing management, personal selling and sales management, promotions, channels of distribution, and global consumer behavior
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BBA (Marketing) :: 1.12 FEATURED COURSES

Featured Courses

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BBA (Marketing) :: 1.13 Course Delivery and Resources

Student with her pet dog and laptop

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

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BBA (Marketing) :: Student Organizations 1.132

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

marketing organization
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Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

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MEET YOUR SUCCESS TEAM :: COB :: Business Analytics and Finance

Meet your success team

Your Student Success Team consists of an academic advisor, a financial aid advisor and an academic concierge specific to your college who collaborate to help a group of students meet their educational goals.

  • Academic Advisor helps you to navigate registration and your degree plan.
  • Academic concierge helps you identify obstacles to your success and connect you to resources.
  • Financial aid advisor helps you navigate financial aid.
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BBA (Marketing) :: Staff 1.14a

Department Contact

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Dean’s Office Contact Information COB

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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Marketing (BBA) Request Information Grad

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BBA (Marketing) :: 1.14 RELATED DEGREE PROGRAMS

Related Degree Programs

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