Build the Brand Through Effective Marketing
The foundation of business success lies in marketing. With a BBA in Marketing, you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as digital marketing, social media, consumer insights and brand/product management ensure you have marketable skills employers demand. Be prepared to conduct research and apply findings to business situations.
Is this Program a Good Fit for You?
Marketing students are typically interested in:
See Yourself Succeed with a Degree in Marketing
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
Our faculty have conducted academic assessments of student learning objectives, case research on applied marketing situations including global retailing, sales ethics and corporate social responsibility, and published several articles on retailing, international business, marketing metrics and analytics, and consumer behavior of Millennials and Generation Z.
Marketing is a career track that is constantly changing as new technologies, consumer trends and products are created. Our program will prepare you to enter this dynamic field with the right blend of marketing skills and financial knowledge. When you graduate with a marketing degree, you are likely to assume positions in brand/product management, marketing consulting, marketing research/analytics, sales management and business development.
Career Possibilities and Current Median Salaries
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce marketing students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
- Business Analytics
Learn more about this minor, including its course requirements.
In this course, you will learn to analyze the promotion networks of business firms to external publics. The course places an emphasis on enabling you to appraise the effectiveness of marketing tools and their social and economic significance.
This course will teach you how to develop and maintain relationships with customers and managing the sales process of finding, converting and keeping customers while achieving the organization's goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties, responsibilities and problems, are included.
This course is designed to provide you with the skillset to ask relevant questions, conduct research, analyze results and make good marketing recommendations. Upon completion of the course, you will have a better appreciation for the marketing research process and how to use research in making sound business decisions.
This course provides coverage of a broad survey of international business issues and analyzes the environment in which international businesses operate. You will be introduced to multinational enterprises, global competition, international organizations, treaties and international law, national trade policies, and the determinants of competitiveness of U.S. firms in international markets.
Undergraduate Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.
Meet your success team
Your Student Success Team consists of an academic advisor, a financial aid advisor and an academic concierge specific to your college who collaborate to help a group of students meet their educational goals.
- Academic Advisor helps you to navigate registration and your degree plan.
- Academic concierge helps you identify obstacles to your success and connect you to resources.
- Financial aid advisor helps you navigate financial aid.