Dr. Bo Han’s Research Sheds Light on Crowdfunding

Dr. Bo Han and coauthors recently published a paper titled “Entrepreneurial crowdfunding backer motivations: a latent Dirichlet allocation approach” in the European Journal of Innovation Management. A text mining methodology was adopted to analyze nearly 100 crowdfunding projects on KickStarter.com. This study furthers the business community's understanding of motivations behind crowdfunding by empirically examining critical factors that influence the crowd’s decision to support a given project.
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Annual Lions Innovation Showcase Promotes Student Ingenuity and Real-World Impact
The College of Business at East Texas A&M University reaffirmed its commitment to transforming lives and fueling innovation during the recent Lions Innovation Showcase, a dynamic event that brought together student entrepreneurs for an inspiring exchange of ideas.

Have You ‘Meta’?: How Bhavana Puttaswamy Turned Data Passion into Global Impact
From mastering complex analytics to powering one of the world’s largest social networks, Bhavana Chickmagluru Puttaswamy, a May 2023 graduate of the Master of Science in Business Analytics program at East Texas A&M University, is a remarkable example of how the College of Business equips students to make an impact at the highest levels of tech.

Finance Student Secures Internship with Toyota
Mariah Dempsey, a Finance major at East Texas A&M University set to graduate in May 2026, recently secured a coveted internship with Toyota—an opportunity that will allow her to deepen her understanding of the auto and mobility industry while working with one of the world’s most respected companies.