Marketing and Marketing Analytics (MS)
Gain valuable skills for developing and deploying marketing plans based on creativity, innovation and analytics that influence market success.
Career Flexibility is Within Your Reach
Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
Is this Program a Good Fit for You?
Marketing and Marketing Analytics students are typically interested in:
- Consumer insights and analytics
- Digital and internet marketing
- Social media marketing
- International marketing
- Market research
- Marketing analytics
Careers
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
Manager
Associate
Manager
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2022
See Yourself Succeed with a Degree in Marketing and Marketing Analytics
Career Readiness
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
Nationally Accredited
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Industry Connections
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Accomplished Faculty
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
What You Will Learn
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses to Prepare You for Your Career
- Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
- Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
- Improve your marketing decision-making abilities.
- Have an in-depth understanding of new marketing trends.
- Improve your personal selling and sales management skills.
- Apply relevant digital and technological trends in the marketplace.
- Develop your ability to succeed in a rapidly changing global business environment.
- Increase your desire for continued upward advancement in your marketing career.
Minors
We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.
- Marketing Analytics
- Digital Marketing
Curriculum
Prerequisites for Non-Business Undergrad Majors
Get your basics. Don't have an undergraduate degree in business? No problem, we've got you covered.
- Statistics (ECO 502)
Core Marketing Courses
Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. Classes for the College of Business will be 16 week terms for Fall and Spring. In addition, summer subterms are 5 weeks.
- Marketing Management (MKT 521)
- Consumer and Buyer Behavior Analytics (MKT 524)
- Product Innovation and Supply Chains (MKT 547)
- Integrated Marketing Communications and Promotions (MKT 568)
- Interactive and Digital Marketing (MKT 569)
- Seminar in Marketing Management (MKT 572)
- Marketing Strategy & Decision Making (MKT 529) (Spring only)
Electives
Make it your own. Customize your degree with electives covering a wide range of business subjects
- 2 Marketing Courses from COB catalog
Available Minors (4 courses)
Invest in your future. Stand out from the crowd by adding a minor to your degree.
- Business Analytics
- Cyber Security
- Digital Marketing
- Economics
- Finance
- Financial Planning
- Economics of U.S. Healthcare
- Marketing Analytics
- Corporate Management
- Real Estate
Available Certificates (no prerequisite courses required)
Get noticed. Add a certificate to boost your job skills, and get hired!
- Auditing and Forensic Accounting
- Business Analytics
- Economics of US Healthcare
- Operational Excellence
- Tax Accounting
Course Rotations
Faculty Research
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management. Examine how the consumer compares online services and offline retailers when deciding to purchase a product.
Alumni Profiles
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce marketing analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
Featured Courses
Course Delivery and Resources
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
Students can also complete 50% or more of the credits required for this program at our Dallas site.
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Graduate Business Program Costs
Program Costs
Use the following links to get further information to tuition and fees, financial aid and scholarships.
Admission
Note: This program is not currently available to international applicants.
- Select “Create a new graduate school admissions application.”
- Select “Texas A&M University-Commerce (Commerce)” as your “Target University.”
- Select “Marketing and Marketing Analytics, MS” as your “Major.”
Domestic Application Fee 395064
- Pay the $50 application fee.
Wait to receive an application confirmation email before proceeding to the next step.
- After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.
Submit the following documents after you receive an application confirmation email.
- Upload your documents at myLeo > Apps > Check Admissions Application Status & Test Scores or email your documents to your graduate coordinator unless otherwise specified below.
Graduate Coordinator Rebecca Stevens 395100
Your Graduate Coordinator
Note: GRE is not required.
Contact your previous institution(s) and request that they send your official transcripts to your graduate coordinator.
- We recommend that you request transcripts for all of your academic work.
All international transcripts must be evaluated and the evaluation submitted to the Graduate School.
We accepts evaluations sent directly from the following Agencies.
- If a normal evaluation is submitted, official original transcripts with all marksheets will still need to be submitted.
- If a WES ICAP or equivalent is submitted, we will not need the official transcripts to be submitted separately.
If your institution is unable to submit a digital copy, hard copies may be mailed to:
Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.
Request one signed letter of recommendation, on letterhead, from a professional who can attest to your goals and ability to succeed in the program. That individual should:
- Email the letter to your graduate coordinator or
- Send the letter to you. Then, you will utilize the upload system: myLeo > Apps > Check Admissions Application Status & Test Scores
If you are unable to submit a digital copy, hard copies may be mailed to:
Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.
Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.
Look for application updates in myLeo > Apps > Check Application Status
- Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.
- Apply for scholarships and graduate assistantships once you are admitted.
- Apply for financial aid by submitting a FAFSA and sending it to school code 003565.
- Contact your financial aid advisor with any questions.
Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.
- View your degree plan in DegreeWorks.
- View the schedule of classes.
- To register for classes, go to myLeo > Student Resources > Registration Menu.
Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.
Graduate Enrollment Specialist Marcia Henderson 395420
Your Graduate Enrollment Specialist
Back to menuDepartment Contact
Frequently Asked Questions
Do I need to fill out a form to take MKT 529?
Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.
Related Degree Programs
Contact Us
- College of Business
- 903.886.5692
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011