Son Bui, Ph.D.
Assistant Professor of Business Analytics

  • Faculty
Marketing and Business Analytics
BA 318

A Conversation with Dr. Bui

Why did you choose your discipline?

“It is a mix of fast-growing technology and traditional management.”

Tell us about a project you are working on or have completed

“One of the projects that we worked on in the past was developing a pilot simulation for Bell Inc. We built the back-end of the system to capture pilot performance and created automatic reports to support high-level decision making. The project was unveiled as part of the Uber Taxi in CES 2019 – the biggest global consumer innovation conference.”

How many languages do you speak?

“2 fluently – Vietnamese and English, but can understand limited Chinese and French.”

Educational Background

  • Ph.D. Management Information Systems, University of Memphis, 2016
  • M.S. Information System Management, Brigham Young University, 2011
  • B.S. Information System, Brigham Young University, 2011

Awards and Honors

  • Merit Award from TAMUC
  • Ad-hoc review for JMIS, EJIS, I&M

Selected Publications

  • Bui, S., & Bui, Q. (in press, 2018). “An Empirical Investigation of Equity-based crowdfunding Campaigns in the United States”. Lecture Notes in Business Information Processing.
  • Hou, L., Xue, L., Bui, S. N. and Kettinger, W. (2016) “System Sourcing and Information Processing Capability in Supply Chains: A Study of Small Suppliers,” Information Technology & Management, 17(4), pp. 379-391.

Featured Courses

  • Project Management
  • Databases
  • Database warehousing
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