Successful marketing professionals develop innovative solutions, products and services that meet and exceed customer needs. As a marketing and business analytics student, you will build your knowledge of brand communications, supply chains and logistics, consumer behavior, market research, and international marketing. You will employ digital marketing strategies and analytics to promote brand awareness. You will increase your understanding of consumers, markets, market research techniques and marketing strategies.
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Big Data has become big business, and professionals with the ability to identify opportunity and solve problems from this data are in demand across diverse industries. Prepare for a career as a computer systems analyst, management analyst, business analyst, process analyst, market research analyst, operations research analyst or cyber-security analyst with this STEM degree program.
The Master of Science in Business Analytics is a STEM degree program which will prepare you to enter the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing and interpreting Big Data for problem solving and decision making.
The BBA in Marketing program will teach you how organizations plan, organize, administer and achieve their business objectives through effective marketing. You will learn to develop and deploy strategic marketing plans based on creativity and analytics that help drive market success.
The Master of Science in Marketing and Marketing Analysis program will help you develop the fundamental marketing knowledge and skills associated with market analysis, digital marketing and decision making via cutting-edge analytics. This program will help you expand your professional horizons whether you are an experienced marketing professional or want to add a marketing edge to your portfolio.
The Business Analytics Graduate Certificate is a 12 semester hour (4 courses) certificate. All courses are currently being taught and eligible to help meet the requirements for the Master of Science in Business Analytics (MS-BUSA) program.
As a marketing and business analytics student, you have access to a wide range of scholarships specific to your degree.