Successful marketing professionals develop innovative solutions, products and services that meet and exceed customer needs. As a marketing and business analytics student, you will build your knowledge of brand communications, supply chains and logistics, consumer behavior, market research, and international marketing. You will employ digital marketing strategies and analytics to promote brand awareness. You will increase your understanding of consumers, markets, market research techniques and marketing strategies.

Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

  • 60th for Best Online Graduate Business Programs (Excluding MBA)
  • 66th for Best Online Bachelor's in Business Programs

The A&M-Commerce Business Advantage

Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.

AACSB Accreditation logo



Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.


Innovative Programs

STEM Designated Degree

Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.

Student Experience

World-class Faculty

Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.

Career Services

Your Future

Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.


Funding Your Future

Committed to investing in our students' futures, our programs are not only affordable but of great value. In addition to the scholarships available from A&M-Commerce, the College of Business offers scholarships specifically for business students.


Global Exposure

Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.

Explore Our Programs

Business Analytics (BBA)

Big Data has become big business, and professionals with the ability to identify opportunity and solve problems from this data are in demand across diverse industries. Prepare for a career as a computer systems analyst, management analyst, business analyst, process analyst, market research analyst, operations research analyst or cyber-security analyst with this STEM degree program.

Business Analytics (MS)

The Master of Science in Business Analytics is a STEM degree program which will prepare you to enter the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing and interpreting Big Data for problem solving and decision making.

Marketing (BBA)

The BBA in Marketing program will teach you how organizations plan, organize, administer and achieve their business objectives through effective marketing. You will learn to develop and deploy strategic marketing plans based on creativity and analytics that help drive market success.

Marketing and Marketing Analytics (MS)

The Master of Science in Marketing and Marketing Analysis program will help you develop the fundamental marketing knowledge and skills associated with market analysis, digital marketing and decision making via cutting-edge analytics. This program will help you expand your professional horizons whether you are an experienced marketing professional or want to add a marketing edge to your portfolio.

Graduate Certificate


As a marketing and business analytics student, you have access to a wide range of scholarships specific to your degree.

Research Projects

Student Organizations

The Department of Marketing and Business Analytics Student Organization is open to all interested students. We offer Learn ‘n Teach sessions, visits to Dallas and Richardson for professional networking events, and works with Career Services to provide internships as well as other career-readiness programs. The organization also provides leadership opportunities for members.

Meet our Faculty

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