Our logos are a powerful way for us to communicate our brand to the world. With that in mind, we provide a variety of options that create a consistent look while allowing for flexibility in the orientation, size, color and presentation of our university’s name.

While this institution has undergone significant changes over the decades, our identity as Lions has remained for more than 100 years. The inclusion of the lion head in the logos is a visual representation of this fact, creating continuity for past generations and future alumni.

Two-Color Logo Options

University logo with stacked full name of the university and the lion icon on light background.
Stacked Full Name

Print (CMYK): PDF | EPS
Digital (RGB): PNG

University logo with one line full name of the university on light background.
One Line Full Name

Print (CMYK): PDF | EPS
Digital (RGB): PNG

University logo with stacked full name of the university and the lion icon on dark background.
Stacked Full Name

Print (CMYK): PDF | EPS
Digital (RGB): PNG

University logo with one line full name of the university on dark background.
One Line Full Name

Print (CMYK): PDF | EPS
Digital (RGB): PNG

One line A&M-Commerce logo on light background.
One line A&M-Commerce

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Vertical A&M-Commerce logo on light background.
Vertical A&M-Commerce

Print (CMYK): PDF | EPS
Digital (RGB): PNG

One line A&M-Commerce logo on dark background.
One line A&M-Commerce

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Vertical A&M-Commerce logo on dark background.
Vertical A&M-Commerce

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Horizontal TAMUC logo on light background.
Horizontal TAMUC

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Vertical TAMUC logo on light background.
Vertical TAMUC

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Horizontal TAMUC logo on dark background.
Horizontal TAMUC

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Vertical TAMUC logo on dark background.
Vertical TAMUC

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Lion head logo with two colors.

Print (CMYK): PDF | EPS
Digital (RGB): PNG

Lion head logo with two colors with gold circle outline.

Print (CMYK): PDF | EPS
Digital (RGB): PNG

One-Color Logo Options

One-color stacked full name logo with lion icon on light background.
Stacked Full Name

Print (CMYK): PDF | EPS

One-color one line full name logo on light background.
One Line Full Name

Print (CMYK): PDF | EPS

One-color stacked full name logo with lion icon on dark background.
Stacked Full Name

Print (CMYK): PDF | EPS

One-color one line full name logo on dark background.
One Line Full Name

Print (CMYK): PDF | EPS

One-color one line A&M-Commerce with lion icon on light background.
One line A&M-Commerce

Print (CMYK): PDF | EPS

One-color vertical A&M-Commerce  icon on light background.
Vertical A&M-Commerce

Print (CMYK): PDF | EPS

One-color stacked full name logo with lion icon on dark background.
Stacked Full Name

Print (CMYK): PDF | EPS

One-color one line full name logo on dark background.
One Line Full Name

Print (CMYK): PDF | EPS

One-color horizontal TAMUC logo with lion icon on light background.
Horizontal TAMUC

Print (CMYK): PDF | EPS

One-color Vertical TAMUC logo with lion icon on light background.
Vertical TAMUC

Print (CMYK): PDF | EPS

One-color horizontal TAMUC logo with lion icon on dark background.
One line TAMUC

Print (CMYK): PDF | EPS

One-color Vertical TAMUC logo with lion icon on dark background.
Vertical TAMUC

Print (CMYK): PDF | EPS

Lion head one color back and white logo.

Print
PDF | EPS

Lion head one color gold logo.
Lion head one color white logo.

Logo Use Guidelines

A&M-Commerce logos and names are owned by the university and The Texas A&M University System. They are legally registered in and protected by the U.S. Patent and Trademark Office. Please review the following guidelines for information on how to correctly use the university's names and logos.

The following university names and logos are legally registered in and protected by the U.S. Patent and Trademark Office, so the registered symbol (®) must accompany them:

Stacked Full Name Logo

Vertical A&M-Commerce Logo

Lion Head Logo Mark

Full University Name

The registered symbol may be omitted if:

  • It distracts significantly from the logo within a design.
  • It is too small to be readable.
  • The logo is used for internal purposes at A&M-Commerce.
Sizing the Registered Symbol
  • Maximum Size: The maximum size of the registered symbol is equal to the height of the serif on the letter “E” in the logo.
  • Minimum Size: The registered symbol must remain large enough to be legible.

Please reach out to the Office of Marketing and Communications at [email protected] if you have questions about when or how to use the registered symbol.

Registered A&M-Commerce names and logos may only be used:

  • By official university vendors.
  • By A&M-Commerce employees or students in affiliation with official university programs, groups and organizations or for university-approved activities.
  • In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.

The Office of Marketing and Communications must review all items that include the university logo to ensure proper use. Send artwork to [email protected] for review and approval.

Please review the university's policy regarding Licensing and Use of University Names, Logos, and Trademarks.

  • Stacked full name: most versatile; works for a variety of situations and audiences
  • One line full name: great for applications where space is thin and long, such as pens and banners
  • One line A&M-Commerce: great for applications where space is thin and long, such as pens and banners
  • Vertical A&M-Commerce: most versatile; works for a variety of situations and audiences
  • Horizontal TAMUC: best for informal uses such as student organizations
  • Vertical TAMUC: best for informal uses such as student organizations

  • Use the two-color version whenever possible.
  • Choose the version that creates the most contrast between the background and the logo.
  • The lion head should always be lighter than its background.
  • Printing in color: Use the two-color CMYK version.
  • Printing in black and white: Use the one-color version in black or white depending on the background color.
  • Limited budget: Use the one-color PMS logo.

Lion Head Color

Do not use a gold lion head on a white background.

Gold lion on white background.

Doing so causes eye, nose, mouth, ear and jawline to become highlights instead of shadows. This isn't how actual lions look.

Photo of a lion.

These areas have a natural darkness which forms the curves and dimensions of the face.

Gold lion head with lack of definition.

It creates a lack of definition and contrast leading to a glow-like effect. This can also cause the lion to appear like a serpent.

Contrast is a serious issue. For example, ADA compliant text must have a contrast ratio of 4.5:1. The contrast ratio between gold and white is 1.87:1. This lack of contrast could make it hard for those with a visual impairment to see the details of the face.

Gold lion head logo with blue background.
Black and white lion head logo.

Do not use a blue lion head.

Blue lion head logo.
White lion head logo with blue background.

Special Circumstances

The Office of Marketing and Communications reserves the right to alter the logo color under special circumstances or for unique situations, such as a breast cancer awareness campaign.

Clear space is necessary to provide breathing room around the logo. Leave a clear
space around the top, bottom, left and right of the logo that is at least one-fourth the
width of the circle. That's about the width of the bottom section of the mane.

Visual instructions on clear space to leave on the left of the logo.
Visual instructions on clear space to leave on the top, bottom, left and right of the logo.
Visual instructions on how to use background for logo with right clear space.
Virtual instruction on where to measure the clear space for logos.

The logo's background should be carefully and thoughtfully chosen. Make sure that it maintains the proper amount of contrast for readability. Do not place the logo over busy images, patterns or backgrounds.

University logo with busy background.

University logo with proper background.

University logo place on the top center part of image to insure proper contrast.

University logo with blue square background placed on image.

To ensure legibility, logos must not be reduced beyond the following defined minimum size:


Digital

For screen displays, logos should never appear smaller than 120 pixels wide (stacked full name) and 60 pixels wide (vertical A&M-Commerce).


Print

Logos should not be printed smaller than the following:

Vertical logo must be at least 1 3/4 inch wide.
Vertical logo must be at least 3/4 of inch wide.

Do not typeset, alter or replace the typefaces.

Do not stretch, condense or change its dimensions or relative scale.

Do not attach the university name to alternate symbols or create your own logo.

Do not add, remove, deconstruct or rearrange the elements. For example, do not remove the entire lion head and circle.

Do not skew, warp or rotate the identity.

Do not apply your own outline or effects to the logo or change the colors.

Do not overuse the logo.

Visual example of overused logo on a paper.
University logo properly used on a paper.

Do not replace letters with the logo.

Lion Movers with the o in movers replaced with the logo.

The only exception to this is in the word “Lion(s).”

Lion movers with the o in lions replaced with the logo.

Etching on Metal

Etchings on metal are lighter than their surface, so the lion head must always be etched and not the filled circle.

Virtual example of vertical logo on metal surface.
Virtual example of lion head logo on metal surface.

Etching on Glass

The lion head must always be etched. Doing so allows the lion head to be lighter than whatever is in or behind the glass.

Virtual example of vertical logo on glass surface.
Virtual example of lion head logo on glass surface.

Debossing and Embossing

Light catches on the raised edges allowing both versions of the lion head (with or without the circle) to work with this technique.

Virtual debossing technique example of vertical logo.
Virtual debossing technique example of lion head logo.

All previous logos, including the following, are no longer in use and should never be used to represent the A&M-Commerce brand in print, promotion or any other format. They are officially retired. Please use the current logos.

old logos.  Do not use.

Logo Use Examples

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  • 1500 Education Drive
  • Commerce, TX 75428
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