Enrollment Management :: Welcome

We Provide Limitless Inspiration

Our departments include the Offices of Undergraduate Admissions, Registrar, Financial Aid and Scholarships, Veterans and Military Services, New Student and Family Programs, and Outreach & Post-secondary Partnerships.


As the second-largest member of the Texas A&M University System, A&M-Commerce offers more than 130 degree programs and serves more than 11,000 students in the northeast region of Texas. With the recent pandemic, educational delivery and expectations have shifted, all the while, demographics of college-going students and the positioning of competitors continues to evolve. A&M-Commerce has not been immune to the impacts of the pandemic. We want to take this historic moment to build a foundational plan to address enrollment and retention declines, align the A&M-Commerce enrollment plan with the Systems enrollment goals, and set forth the accountability and governance structures necessary to ensure success.

A&M-Commerce desires to collectively define its strategic positioning and related initiatives for enrollment through an institution-wide process tha

SEM can be characterized as “a comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention and graduation rates of students, where optimum is defined in the academic context of the institution”(Dolence, 1993).


Strategic Enrollment Management is a comprehensive approach to integrating all of the University’s programs, practices, policies, and planning related to achieving the optimal recruitment, retention, and graduation of students with “optimal” defined by the mission, academic vision, and strategic plan of the institution. Enrollment Management becomes Strategic Enrollment Management when it actively integrates planning, strategies, and structures in the formal enrollment management units with the institution’s evolving strategic planning, its academic vision, and its fundamental mission.

Strategic Enrollment Management does not ignore short‐term activities. Instead, it integrates short‐term administrative efforts with long‐term planning processes. These administrative efforts include a focus on the management of those functional areas responsible for achieving enrollment goals. As a planning process, Strategic Enrollment Management focuses on the outward‐ and forward‐looking activities that guide the institution’s pursuit of its preferred future in a constantly changing and competitive environment and includes long-range planning and institution‐wide strategy development.


  • All SEM activities are mission-driven.
  • SEM develops an institutional culture of student success.
  • SEM is synonymous with student success and is integrated into the institution’s strategic plan.
  • SEM involves all internal and external constituents.
  • External partnerships are critical.
  • Everything is assessed and measured so decisions are data-driven.
  • Clear enrollment goals are established based on institutional capacity and the institution’s strategic plan, and not simply on the student profile or revenue generation.
  • Appropriate academic programs are maintained that will prepare students for the careers of the future while sustaining mission-appropriate offerings.
  • Creative thinking and looking outside of higher education for best practices are necessary.
  • Focus on the appropriate utilization of technology to enhance service to students is encouraged.
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Enrollment Management :: Contact

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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