For Yuying Shi, Marketing is all about consumer focus. She views marketing as not just for marketing professionals, but rather for everyone because all of us are in some way consumers. Shi’s research focuses on marketing analytics, which currently has had big data advancement. She explores how all data, at an individual level, can be related to marketing analytics. She knows that this is an area with tremendous potential and can’t wait to discover it!
A Conversation with Dr. Shi
What do you like most about your career?
“My favorite part of this academic career is professional freedom. I particularly enjoy the freedom to explore any research areas that I am passionate about, as well as the freedom to experiment and explore to try something in my classroom. Although not all of my endeavors are successful initially, these pursuits lead to great happiness and fulfillment, and are well worth it.”
Tell us about a project you are working.
“I am currently working with the College of Business Center for Excellence on a project. The project is to recruit potential companies that are interested in developing their business in Commerce, TX. This is a joint project with the Economic Development Corporation (EDC) at Commerce, TX. Several students are also recruited to join us. We hope this research project will be valuable to the development of the City of Commerce.”
Activities and Awards
- Augustine “Chuck” Arize Junior Faculty Award, 2019, TAMUC