Career Flexibility is Within Your Reach
Gain valuable skills for developing and deploying marketing plans based on creativity, innovation and analytics that influence market success.
Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
Curriculum
Prerequisites for Non-Business Undergrad Majors
Prerequisites for Non-Business Undergrad Majors
Get your basics. Don't have an undergraduate degree in business? No problem, we've got you covered.
- Statistics (ECO 502)
Core Marketing Courses
Core Marketing Courses
Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. 8-week courses are provided to all Graduate terms.
- Marketing Management (MKT 521)
- Consumer and Buyer Behavior Analytics (MKT 524)
- Product Innovation and Supply Chains (MKT 547)
- Integrated Marketing Communications and Promotions (MKT 568)
- Interactive and Digital Marketing (MKT 569)
- Seminar in Marketing Management (MKT 572)
- Marketing Strategy & Decision Making (MKT 529) (Spring only)
Electives
Electives
Make it your own. Customize your degree with electives covering a wide range of business subjects
- 2 Marketing Courses from COB catalog
Available Minors
Available Minors (4 courses)
Invest in your future. Stand out from the crowd by adding a minor to your degree.
- Business Analytics
- Cyber Security
- Digital Marketing
- Economics
- Finance
- Financial Planning
- Economics of U.S. Healthcare
- Marketing Analytics
- Corporate Management
- Real Estate
Available Certificates
Available Certificates (no prerequisite courses required)
Get noticed. Add a certificate to boost your job skills, and get hired!
- Auditing and Forensic Accounting
- Business Analytics
- Economics of US Healthcare
- Operational Excellence
- Tax Accounting
Is this Program a Good Fit for You?
Marketing and Marketing Analytics students are typically interested in:
- Consumer insights and analytics
- Digital and internet marketing
- Social media marketing
- International marketing
- Market research
- Marketing analytics
SEE YOURSELF SUCCEED WITH A DEGREE IN MARKETING and Marketing Analytics
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
Faculty Research
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management.
Service Strategies and Channel Coordination
Examine how the consumer compares online services and offline retailers when deciding to purchase a product. Learn more
PRACTICAL APPLICATIONS
A degree in marketing and marketing analytics will offer you the opportunity to:
- Improve your marketing decision-making abilities.
- Have an in-depth understanding of new marketing trends.
- Improve your personal selling and sales management skills.
- Apply relevant digital and technological trends in the marketplace.
- Develop your ability to succeed in a rapidly changing global business environment.
- Increase your desire for continued upward advancement in your marketing career.
Careers
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
Manager
Analyst
Associate
Manager
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018
Alumni Profiles
I am fascinated by the idea of creating personalized approaches to targeting consumers through the understanding of their needs. With a background in visual communications, I rely upon combining marketing strategy and design theories to create vis…
Just let me plan something!
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.
Minors
We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.
- Marketing Analytics
- Digital Marketing
What You Will Learn
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses to Prepare You for Your Career
- Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
- Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
Featured Courses
Course Delivery and Resources
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
Students can also complete 50% or more of the credits required for this program at our Dallas site.
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Graduate Business Program Costs
Program Costs
Use the following links to get further information to tuition and fees, financial aid and scholarships.
Department Contact
Frequently Asked Questions
Do I need to fill out a form to take MKT 529?
Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.
START YOUR JOURNEY! Two buttons
START YOUR JOURNEY!
Back to menuContact Us
- College of Business
- 903.886.5692
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011
