Enhance your career mobility with a degree in Marketing and Marketing Analytics

Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.

Where It Is Offered Commerce, Dallas, Online
Duration 2 years or less
Foreign Language No foreign language credits required
Delivery Fully Online
Total Credit Hours 30 hours
Thesis Requirements No thesis required

MS Marketing Curriculum

Curriculum

Prerequisites for Non-Business Undergrad Majors

Prerequisites for Non-Business Undergrad Majors

Get your basics. Don’t have an undergraduate degree in business? No problem, we’ve got you covered.

  • Statistics (ECO 502)

Core Marketing Courses

Core Marketing Courses

Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. 8-week courses are provided to all Graduate terms.

  • Applied Business Research (ECO 595)
  • Marketing Management (MKT 521)
  • Product Innovation and Supply Chains (MKT 547)
  • Consumer and Buyer Behavior Analytics (MKT 524)
  • Interactive and Digital Marketing (MKT 569)
  • Integrated Marketing Communications and Promotions (MKT 568)
  • Marketing Research (MKT 572)
  • Marketing Strategy & Decision Making (MKT 529)

Electives

Electives

Make it your own. Customize your degree with electives covering a wide range of business subjects

  • 2 Marketing Courses from COB catalog

Available Minors

Available Minors (4 courses)

Invest in your future. Stand out from the crowd by adding a minor to your degree.

  • Business Analytics
  • Cyber Security
  • Digital Marketing
  • Economics
  • Finance
  • Financial Planning
  • Economics of U.S. Healthcare
  • Marketing Analytics
  • Corporate Management
  • Real Estate

Available Certificates

Available Certificates (no prerequisite courses required)

Get noticed. Add a certificate to boost your job skills, and get hired!

  • Auditing and Forensic Accounting
  • Business Analytics
  • Economics of US Healthcare
  • Operational Excellence
  • Tax Accounting
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Marketing (MS) :: 1.02

Is this Program a Good Fit for You?

Marketing and Marketing Analytics students are typically interested in:

  • Consumer insights and analytics
  • Digital and internet marketing
  • Social media marketing
  • International marketing
  • Market research
  • Marketing analytics
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Marketing (MS) :: 1.03 SEE YOURSELF SUCCEED

SEE YOURSELF SUCCEED WITH A DEGREE IN MARKETING and Marketing Analytics

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Marketing (MS) :: Faculty Research 1.3c

Faculty Research

Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management.

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Marketing (MS) :: 1.06 PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A degree in marketing and marketing analytics will offer you the opportunity to:

  • Improve your marketing decision-making abilities.
  • Have an in-depth understanding of new marketing trends.
  • Improve your personal selling and sales management skills.
  • Apply relevant digital and technological trends in the marketplace.
  • Develop your ability to succeed in a rapidly changing global business environment.
  • Increase your desire for continued upward advancement in your marketing career.
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Marketing (MS) :: 1.07 Careers

Careers

Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers’ responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.

Career Possibilities and Current Median Salaries

Marketing
Manager
$63,634
Digital Marketing Manager
$64,566
Marketing
Analyst
$53,998
Marketing
Associate
$45,182
Business Development
Manager
$64,912

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018

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Marketing (MS) :: 1.05 Alumni Profiles

Alumni Profiles

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Marketing (MS) :: 1.08 INTERNSHIP OPPORTUNITIES

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.

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Marketing (MS) :: 1.10 MAJORS/EMPHASIS

Minors

We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.

  • Marketing Analytics
  • Digital Marketing
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Marketing (MS) :: 1.11 WHAT YOU WILL LEARN

What You Will Learn

In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.

Courses to Prepare You for Your Career

  • Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
  • Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
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Marketing (MS) :: 1.12 FEATURED COURSES

Featured Courses

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Marketing (MS) :: 1.13 Course Delivery and Resources

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

Students can also complete 50% or more of the credits required for this program at our Dallas site.

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Marketing (MS) :: Student Organizations 1.132

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

Board members
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Graduate Business Program Costs

Program Costs

Use the following links to get further information to tuition and fees, financial aid and scholarships.

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MARKETING (MS) :: Admissions Requirements College of Business


Admissions

Deadlines

Applications are accepted throughout the year.

Your Path to Becoming a Lion

Step 1. Submit Application

Submit your application at tamuc.edu/apply.

  • Select “Create a new graduate school admissions application.”
  • Select “Texas A&M University-Commerce (Commerce)” as your “Target University.”

  • Select “Marketing and Marketing Analytics, MS” as your “Major.”
  • Pay the $50 application fee.

Wait to receive an application confirmation email before proceeding to the next step.

  • After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.

Step 2. Submit Documents

Submit the following documents after you receive an application confirmation email.

Note: GRE is not required.

Official Transcripts

Contact your previous institution(s) and request that they send your official transcripts to [email protected].

  • We recommend that you request transcripts for all of your academic work.

All international transcripts must be evaluated and the evaluation submitted to the Graduate School.

We accepts evaluations sent directly from the following Agencies.

  • If a normal evaluation is submitted, official original transcripts with all marksheets will still need to be submitted.
  • If a WES ICAP or equivalent is submitted, we will not need the official transcripts to be submitted separately.

Postal Alternative

If your institution is unable to submit a digital copy, hard copies may be mailed to:

Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011

We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact [email protected] for more information.

One Letter of Recommendation

Request one signed letter of recommendation, on letterhead, from a professional who can attest to your goals and ability to succeed in the program. That individual should:

Postal Alternative

If you are unable to submit a digital copy, hard copies may be mailed to:

Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011

Personal Statement

Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.

Resume or CV

Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.

Look for application updates in myLeo > Apps > Check Application Status

  • Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.

Step 3. Apply for Financial Assistance

  • Apply for scholarships and graduate assistantships once you are admitted.
  • Apply for financial aid by submitting a FAFSA and sending it to school code 003565.
  • Contact your financial aid advisor with any questions.

Step 4. Register for Classes

Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.

Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.

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Marketing MS :: Staff

Department Contact

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START YOUR JOURNEY! Two buttons

START YOUR JOURNEY!

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Marketing (MS) :: contact

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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Marketing (MS) :: 1.14 RELATED DEGREE PROGRAMS

Related Degree Programs

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