Career Flexibility is Within Your Reach
Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
Is this Program a Good Fit for You?
Marketing and Marketing Analytics students are typically interested in:
See Yourself Succeed with a Degree in Marketing and Marketing Analytics
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management. Examine how the consumer compares online services and offline retailers when deciding to purchase a product.
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018
I am fascinated by the idea of creating personalized approaches to targeting consumers through the understanding of their needs. With a background in visual communications, I rely upon combining marketing strategy and design theories to create vis…
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce marketing analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.
- Marketing Analytics
- Digital Marketing
You will examine how to analyze data that can be used to describe past buying behaviors, predict future ones and develop new strategies to influence future purchasing decisions. You will gain knowledge on key marketing problems in customer acquisition, development and retention.
You will gain an understanding of how to apply formats such as social media, search marketing, e-commerce, mobile and other emerging formats of digital marketing to achieve business objectives. You will also learn how to assess emerging trends.
You will explore the opportunities and challenges presented by a popular business practice – Customer Relationship Management (CRM). CRM focuses on maximizing customer value by the development and management of cooperative and collaborative relationships.
Graduate Business Program Costs
Use the following links to get further information to tuition and fees, financial aid and scholarships.