Career Flexibility is Within Your Reach

Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision-making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.

Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

  • 60th for Best Online Graduate Business Programs (Excluding MBA)

Is this Program a Good Fit for You?

Marketing and Marketing Analytics students are typically interested in:

  • Consumer insights and analytics
  • Digital and internet marketing
  • Social media marketing
  • International marketing
  • Market research
  • Marketing analytics

COB Benefits STEM

The A&M-Commerce Business Advantage

Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.

AACSB Accreditation logo



Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.


Innovative Programs

STEM Designated Degree

Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Supply Chain, Marketing, and Marketing Analytics, provide students with a significant advantage in the fastest-growing market. These programs prepare students for professional careers with job security, flexibility, satisfaction, and outstanding earning potential.

Student Experience

World-class Faculty

Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.

Career Services

Your Future

Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.


Funding Your Future

Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from A&M-Commerce, the College of Business offers scholarships specifically for business students.


Global Exposure

Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.

Back to menu


Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.

Career Possibilities and Current Median Salaries

Digital Marketing Manager
Business Development

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2022

What You Will Learn

In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.

Courses to Prepare You for Your Career

  • Foundation courses, including quantitative analysis for managers, foundations of management and finance for decision-makers
  • Core marketing courses, including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
  • Improve your marketing decision-making abilities.
  • Have an in-depth understanding of new marketing trends.
  • Improve your personal selling and sales management skills.
  • Apply relevant digital and technological trends in the marketplace.
  • Develop your ability to succeed in a rapidly changing global business environment.
  • Increase your desire for continued upward advancement in your marketing career.


We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. The Minors for Graduate Programs page provides more information about the available minors and their course requirements.

  • Marketing Analytics
  • Digital Marketing


Prerequisites for Non-Business Undergrad Majors

Get your basics. Don't have an undergraduate degree in business? No problem, we've got you covered.

  • Statistics (ECO 502)

Core Marketing Courses

Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. Classes for the College of Business will be 16 week terms for Fall and Spring. In addition, summer subterms are 5 weeks.

  • Marketing Management (MKT 521)
  • Consumer and Buyer Behavior Analytics (MKT 524)
  • Product Innovation and Supply Chains (MKT 547)
  • Integrated Marketing Communications and Promotions (MKT 568)
  • Interactive and Digital Marketing (MKT 569)
  • Seminar in Marketing Management (MKT 572)
  • Marketing Strategy & Decision Making (MKT 529) (Spring only)


Make it your own. Customize your degree with electives covering a wide range of business subjects

  • 2 Marketing Courses from COB catalog

Available Minors (4 courses)

Invest in your future. Stand out from the crowd by adding a minor to your degree.

  • Business Analytics
  • Cyber Security
  • Digital Marketing
  • Economics
  • Finance
  • Financial Planning
  • Economics of U.S. Healthcare
  • Marketing Analytics
  • Corporate Management
  • Real Estate

Available Certificates (no prerequisite courses required)

Get noticed. Add a certificate to boost your job skills, and get hired!

  • Auditing and Forensic Accounting
  • Business Analytics
  • Economics of US Healthcare
  • Operational Excellence
  • Tax Accounting

Course Rotations

Faculty Research

Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management. Examine how the consumer compares online services and offline retailers when deciding to purchase a product.

Alumni Profiles

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce marketing analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

Students can also complete 50% or more of the credits required for this program at our Dallas site.

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

Board members

Graduate Business Program Costs

Program Costs

Use the following links to get further information to tuition and fees, financial aid and scholarships.

Back to menu


Note: This program is not currently available to international applicants.

Submit Application

  • Select “Create a new graduate school admissions application.”
  • Select “Texas A&M University-Commerce (Commerce)” as your “Target University.”
  • Select “Marketing and Marketing Analytics, MS” as your “Major.”

Domestic Application Fee 395064

  • Pay the $50 application fee.
Back to menu

Wait to receive an application confirmation email before proceeding to the next step.

  • After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.

Submit the following documents after you receive an application confirmation email.

Graduate Coordinator Rebecca Stevens 395100

Your Graduate Coordinator

Back to menu

Note: GRE is not required.

Contact your previous institution(s) and request that they send your official transcripts to your graduate coordinator.

  • We recommend that you request transcripts for all of your academic work.

All international transcripts must be evaluated and the evaluation submitted to the Graduate School.

We accepts evaluations sent directly from the following Agencies.

  • If a normal evaluation is submitted, official original transcripts with all marksheets will still need to be submitted.
  • If a WES ICAP or equivalent is submitted, we will not need the official transcripts to be submitted separately.

If your institution is unable to submit a digital copy, hard copies may be mailed to:

Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011

We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.

Request one signed letter of recommendation, on letterhead, from a professional who can attest to your goals and ability to succeed in the program. That individual should:

If you are unable to submit a digital copy, hard copies may be mailed to:

Texas A&M University-Commerce
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011

Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.

Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.

Look for application updates in myLeo > Apps > Check Application Status

  • Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.

  • Apply for scholarships and graduate assistantships once you are admitted.
  • Apply for financial aid by submitting a FAFSA and sending it to school code 003565.
  • Contact your financial aid advisor with any questions.

Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.

Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.

Graduate Enrollment Specialist Marcia Henderson 395420

Your Graduate Enrollment Specialist

Back to menu

Department Contact

Frequently Asked Questions

Do I need to fill out a form to take MKT 529?

Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.

Do you find this helpful? Yes No

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
Navigate This Page