Strategic Enrollment Management (SEM)
Laying The Foundation
A&M-Commerce has completed the evaluation of our current state, reviewed our shared understanding of institutional objectives and capabilities in enrollment, and completed our development of a comprehensive, five-year SEP that will lay the foundation for future growth.
In the Fall of 2021, A&M-Commerce enlisted Huron Consulting Group as its partner to engage in the development of a Strategic Enrollment Plan (SEP). Together by facilitating a data-informed assessment and conversation on the current state of the university's enrollment and retention, Huron worked with a Steering Committee composed of a diverse array of campus leaders committed to guiding the engagement and implementation of the SEP.
Our Plan for Engagement
Our approach relies heavily on a balance of quantitative and qualitative assessments and engagement with multiple institutional stakeholders throughout five phases of work.
Our typical phases are outlined below, with representative activities identified:
Final Objectives
Completion of data-informed assessment and campus-wide conversations on the current state of A&M-Commerce's enrollment and retention resulted in the identification of areas of opportunity, including but not limited to:
- Confirming scope, project goals, and deliverables
- Establishing Steering Committee Structure and cadence for meetings
- Sharing data request to begin analysis
- Conducting stakeholder interviews
- Conducting enrollment and retention descriptive data analysis
- Conducting or reviewing primary student research to understand decision-making factors for students
- Completing a market position analysis
- Establishing strategic priorities through facilitated conversations
- Developing SEP Framework
- Drafting strategic enrollment plan draft
- Soliciting feedback
- Identifying implementation needs
- Finalizing strategic enrollment plan
Final Objectives
The facilitation of a data-informed assessment and conversation on the current state of A&M-Commerce's enrollment and retention focused on identifying areas of opportunity, including but not limited to:
- Stabilizing undergraduate enrollment by aligning A&M-Commerce's strategy and operational model with changing demographics and market recruitment demands,
- Identifying critical factors that influence student retention and attrition,
- Identifying potential markets of promise in the Dallas/Fort Worth area and beyond, and
- Identifying the academic programs that best align with market needs;
- Development of a comprehensive, five-year strategic enrollment plan to define and drive institutional priorities for undergraduate and graduate student enrollment, including underpinning operations and technology; and
- Establish a productive governance structure and associated working groups to develop the strategic enrollment plan and drive its execution.
SEM – Steering Committee Members 2022-2023
Contact Us
- Strategic Enrollment Management
- [email protected]