Envision your career in design and brand development

Step into a fulfilling position where you will gain the skills to produce client branding, single ads or campaigns in print, broadcast and interactive media by targeting specific marketing audiences. Engage in proficiencies such as layout and storyboarding, creating headlines and copywriting, and video and master the conceptual process from sketching a concept to finalizing a professionally produced product.

Where It Is Offered Commerce, Dallas
Duration 4 years
Foreign Language No foreign language credits required
Delivery Face-To-Face
Total Credit Hours 120 hours
Thesis Requirements No thesis required

Visual Communication (BFA) Art Direction Emphasis :: Big Easy Links

Back to menu
man speaking to two women with computer in gallery setting

Art Direction Emphasis, Visual Communication (BFA) :: Is this Program a Good Fit for You?

Is this Program a Good Fit for You?

Visual communication students are typically interested in:

  • Graphic design and illustration
  • Art direction
  • New media
  • Advertising and promotion
Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: SEE YOURSELF SUCCEED WITH A DEGREE IN…

SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication

Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: WHAT YOU WILL LEARN

woman screen printing manually

What You Will Learn

A Bachelor of Fine Arts degree in Visual Communication with an Art Direction emphasis will offer you the opportunity to:

  • Cultivate your imagination and build a creative process
  • Learn from industry professionals and accomplished, recognized faculty
  • Access to computer labs and video equipment to produce your concepts
  • Apply conceptual thinking and visual problem-solving to acquire expertise
  • Participate in student competitions and internships
  • Build a dynamic portfolio
Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: Careers

Careers

Courses in the Art Direction emphasis challenge you to become an effective communicator and work closely with designers and photographers. You will be well-prepared to step into the professional world with the confidence and skill set to work in industries such as advertising, brand development, interactive media, and art direction.

Career Possibilities and Current Median Salaries

Creative Director
$126,637
Senior Art Director
$157,629
Media Director
$94,815
Storyboard Director
$133,015
Senior Copy Writer
$80,383

Data from Glassdoor/US DOL statistics

Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A Degree in Visual Communication – Art Direction will offer you the opportunity to:

  • Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
  • Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
  • Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
  • Work on client-driven projects such as packaging, paper systems and visual branding development.
  • Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.
large group in art gallery with computer screens
Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: FEATURED COURSES

Featured Courses

Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: Course Delivery and Resources

Course Delivery and resources

Face-to-face classes are led by engaged faculty and industry professionals to provide instruction and mentorship to help find your point of difference.

First-year and Sophomore-level courses are taught on the Commerce campus. All upper-level Visual Communication courses are offered in Dallas where students are introduced to the dynamic design community of one of the nation’s most vibrant cities. Shuttle service between the Commerce campus and Dallas allows students to reside in Commerce while attending classes in Dallas.

Back to menu

Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: Staff

We are here to help!

Back to menu

Art Studio MS

Contact Us

Back to menu

Art undergrad :: Request more Information

Back to menu

START YOUR JOURNEY! Two buttons

START YOUR JOURNEY!

Back to menu

Art Direction Emphasis, Visual Communication (BFA) :: RELATED DEGREE PROGRAMS

Related Degree Programs

Back to menu
Navigate This Page