Become a Leader in Brand Development and Design
Step into a fulfilling position where you will gain the skills to produce client branding, single ads or campaigns in print, broadcast and interactive media by targeting specific marketing audiences. Engage in proficiencies such as layout and storyboarding, creating headlines and copywriting, and video and master the conceptual process from sketching a concept to finalizing a professionally produced product.
Is this Program a Good Fit for You?
Visual communication students are typically interested in:
See Yourself Succeed with a Degree In Visual Communication
You will enter competitions and showcases to display your skills and potentially win awards. Students have won national and international competitions and earned awards from Adobe Achievement Awards, The One Show, American Advertising Federation and Graphis, among others.
Our diverse and collaborative spaces offer multiple creative student outlets including state of the art computer labs, access to hi-end video equipment and alternative makers space equipment.
Senior Exit Show
Upon graduation, you will participate in the Senior Exit Show, where your work will be displayed for professionals and alumni to view. In the past, students have received multiple job offers during the event.
Distinguished faculty and design professionals guide your development to help you acquire expertise, versatility and the experience needed to thrive in a complex and rapidly changing world.
Courses in the Art Direction emphasis challenge you to become an effective communicator and work closely with designers and photographers. You will be well-prepared to step into the professional world with the confidence and skill set to work in industries such as advertising, brand development, interactive media, and art direction.
Career Possibilities and Current Median Salaries
Data from Glassdoor/US DOL statistics
Course Delivery and resources
Face-to-face classes are led by engaged faculty and industry professionals to provide instruction and mentorship to help find your point of difference.
First-year and Sophomore-level courses are taught on the Commerce campus. All upper-level Visual Communication courses are offered in Dallas where students are introduced to the dynamic design community of one of the nation's most vibrant cities. Shuttle service between the Commerce campus and Dallas allows students to reside in Commerce while attending classes in Dallas.
This course focuses on the development of strategic advertising visual concepts and copywriting, with emphasis on brainstorming and group collaboration. Students develop their skills through the creation of traditional and innovative advertising applications.
An introduction to video for the use of story telling to create conceptual solutions for various environments. This course explores video in the context of visual communication with attention paid to understanding scripts, storyboarding, casting, and location scouting. Students learn basic videography skills and editing techniques reflective of the industry to produce short videos. The goal is to incorporate video components into advanced course projects.
Students expand their conceptual thinking by authoring solutions to advanced problems in advertising. Students focus on applying innovative campaign solutions for clients across a wide array of the current media.
This course teaches general theory, concepts and techniques of Visual Communication professional practice. Students will learn how to navigate issues that arise in the various professions within Visual Communication through research, discussion and self-promotion.
Undergraduate Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.