Envision your Career in Design and Brand Development
Hone your skills as a designer by learning how to communicate a client’s needs using an array of visual communication tools. Cultivate your imagination and knowledge in graphic design, packaging, paper systems, and client visual brand development. Our program focuses on conceptual thinking, the creative process, and visual problem-solving. Build a professional portfolio of industry-relevant work for careers.
Is this Program a Good Fit for You?
Visual communication students are typically interested in:
SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication
Distinguished faculty and design professionals guide your development to help you acquire expertise, versatility and the experience needed to thrive in a complex and rapidly changing world.
Our diverse and collaborative spaces offer multiple creative student outlets including state of the art computer labs, access to hi-end video equipment and alternative makers space equipment.
You will enter competitions and showcases to display your skills and potentially win awards. Students have won national and international competitions and earned awards from Adobe Achievement Awards, The One Show, American Advertising Federation and Graphis, among others. See some of our students’ work.
Upon graduation, you will participate in the Senior Exit Show, where your work will be displayed for professionals and alumni to view. In the past, students have received multiple job offers during the event.
With our courses focused on client-driven projects such as packaging, paper systems, and visual branding development, our program prepares you for careers in graphic design, advertisement, and visual communications.
Career Possibilities and Current Median Salaries
Data from Glassdoor/US DOL statistics
Advanced study of typography and its application in visual communication. Students learn through concept development, typographical refinements, and polished execution of projects focusing on type relationships.
The course focuses on the understanding of branding as it relates to the identity of a company, organization, or individual in the current business environment. Students will execute a communications plan and use branding concepts and strategies to produce multiple projects.
Students will explore the silkscreen printing process through demonstration, technique application and client driven design projects. Correct art authoring, film output, screen preparation, multi-color, split fountain, halftones, and print registration techniques will be covered.
Course will address letterpress history, type anatomy, terminology, formal and aesthetic issues, tools, materials of the trade and safety issues. Thumbnail ideation, writing, type setting and linoleum carving will be explored.
This course teaches general theory, concepts and techniques of Visual Communication professional practice. Students will learn how to navigate issues that arise in the various professions within Visual Communication through research, discussion and self-promotion.
Undergraduate Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.