This degree plan is ideal for art-focused students who wish to take their skillset into the classroom to educate others.
Our Bachelor of Fine Arts and our Bachelor of Arts (BFA/BA) in Studio Art programs provide an intensive foundation in theoretical knowledge and professional skills. Develop a personal vision, high-level techniques and the ability to make sound artistic decisions.
Students can choose to focus on fine art or commercial photography, the latter encompassing advertising-purposed material.
The concentration in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.
The concentration in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on an applied conceptual skill set through the development and application of the creative process, conceptual thinking, and visual problem-solving. Courses focus on client-driven projects such as packaging, paper systems, and client visual branding development.
The concentration in New Media pairs creative thinking and refined design skills with computer-based multimedia and motion design. Students study a variety of media including motion graphics, animation, video, gaming concepts, interactive web, and mobile apps to become innovative multimedia designers. A broad understanding of software applications and the concepts underlying them give students the capacity to stay current in this evolving field of Visual Communication. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.
This master's degree may be pursued either for personal enrichment or to advance one's professional standings and credentials. Courses for the degree include painting, sculpture, photography, drawing, ceramics and mixed and multi-media art.
This degree is built from the ground up to meet the artist where they are and enhance every level of their artistic ability through intensive study and hands on training.
The advanced degree with an emphasis in visual communication centers on meeting the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in creative innovation, design professional practice and design leadership. The program explores creative process innovation; design professional practice leadership, strategy, process and product; and creative marketing promotion grounded in a social and business perspective. Courses for this degree are taught at A&M-Commerce in Dallas.
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