Make Data Understood with Business Analytics

The Bachelor of Business Administration in Business Analytics is an approved science, technology, engineering and mathematics (STEM) program. You will be prepared to enter the workforce in the rapidly emerging and highly sought field of business analytics. Through collecting, organizing, analyzing, optimizing and interpreting Big Data, you will learn to harness its power and use it for problem-solving and decision making. In addition, this program will provide you with opportunities for studying business operations, developing writing and communication skills, and engaging in team leadership and development.

Nationally-Ranked Affordable Programs

The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.

  • 66th for Best Online Bachelor's in Business Programs


The business analytics program at A&M-Commerce is uniquely designed to prepare you for a successful career and, more importantly, life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only learn critical analytical skills, but you will also learn how to create financial reports and interpret big data as well.

Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.


Begin with core classes. These are essential for building a strong foundation.

  • College Reading and Writing
    Eng 1301
  • U.S. History to 1877
    Hist 1301
  • Mathematics for Business Applications I
    Math 1324
  • U.S. Life & Physical Science Elective
  • Business Computer Systems
    BUSA 1305


Continue taking your university core classes. Completing an elective or two this semester is important as well.

  • College Reading and Writing
    Eng 1302
  • U.S. History from 1865
    Hist 1302
  • Math. for Bus. Applications II
    Math 1325
  • U.S. Life & Physical Science Elective
  • Advisor-approved elective

Your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.


You made it through your first year. Continue ahead with electives and core courses.

  • The US Government
    PSci 2301
  • Principles of Accounting I
    ACCT 2301
  • Principles of Macro Economics
    Eco 2301

  • Degree Pathway
  • US Lit, Philosophy, Culture Elective


Finish taking the remainder of your core classes. Good things are coming!

  • Texas and the Federal System
    Psci 2302
  • Principles of Accounting II
    ACCT 2302
  • Principles of Micro Economics
    Eco 2302
  • Advisor-approved elective
  • US Creative Arts Elective

During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.


Start taking classes relating to your major. Things are about to get exciting!

  • Legal Env. of Business
    MGT 301
  • Bus. & Eco. Statistics
    ECO 302
  • Principles of Management
    MGT 305
  • Marketing
    MKT 306
  • Data and Information Mgt BUSA 326


Keep up the good work! Senior year is right around the corner.

  • Business Communication
    MGT 303
  • Economic Forecasting
    ECO 309
  • Operations Management
    MGT 307
  • UL BUSA elective
  • Bus Process Mgt & ERP Sys
    BUSA 379

During your fourth year, you will finish taking your upper-level business courses and Finance classes. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of TAMUC graduates at businesses worldwide.


You are so close to being done. Stay strong!

  • UL BUSA elective
  • Bus Analytics Programming
    BUSA 423
  • Marketing Research
    MKT 436
  • Intro Business Finance
    FIN 304
  • Bus Analytics Modeling
    BUSA 424


It’s the home stretch, and graduation is your next step. You got this!

  • Project Management.
    BUSA 428
  • International Marketing
    MKT 420
  • Data Mining
    BUSA 421
  • UL BUSA elective
  • Business Strategy
    Mgt 439

Is this Program a Good Fit for You?

Business analytics students are typically interested in:

  • A blend of technology and business education
  • Application of data analytics to improve business outcomes
  • Learn business techniques while gaining familiarity with data analytics

See Yourself Succeed with a Degree in Business Analytics

Students posing

Career Readiness

The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.

AACSB Accreditation logo

AACSB Accredited

Earn a valuable degree from a fully accredited business program. The College of Business has been continuously accredited since 1976. Around 836 schools worldwide currently hold this prestigious designation.

A logo for STEM

STEM Undergraduate and Graduate Programs

Marketing and Business Analytics offer STEM-designated programs. STEM fields offer the fastest-growing professional career opportunities. Choosing a career in science, technology, engineering or math offers future job security, flexibility, job satisfaction and outstanding earning potential.

Two hand Bump

Industry Connections

Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with  the business community.

Professor talking about 'What is the value of a business education?'

Accomplished Faculty

Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.

Faculty Research

Our faculty have been involved in research on social media, organization behavior analytics, service computing, business analytics, reliable distributed systems, web databases and semantic integration systems.

Faculty Spotlight


A degree in business analytics will offer you the opportunity to:

  • Develop skills that prepare you for the demands of the global business environment.
  • Learn critical security principles that enable you to plan, develop and perform information systems security tasks at the organizational level.
  • Identify, document, model, assess and improve core business processes.
  • Acquire basic knowledge of mobile technology development and management, including programming languages and development processes.
  • Investigate the technologies, methods and practices that foster innovation, new business opportunities and new efficiencies.
  • Develop project management skills including initiation, planning, execution, controlling and closing projects.


Business analytics students are able to identify solutions hidden in Big Data and apply these findings to real-world business challenges. You can become a highly valued data analyst providing an organization with ideas for smarter strategic management and better operational efficiencies. Graduates are well-positioned to transition quickly when internship and job opportunities present themselves.

Career Possibilities and Current Median Salaries

  • Business analytics is ranked second in a Computerworld survey on the most difficult skills to find.
  • McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
Business Analyst (National Median)
Business Analyst (DFW Metroplex Median)
Market Research Analyst (National Median)
Market Research Analyst (DFW Metroplex Median)
$64,014, 2023

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. A&M-Commerce business analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.


  • Marketing

Learn more about this minor, including its course requirements.

What You Will Learn

Through challenging rigorous coursework, this program will prepare you for specific jobs such as computer systems analyst, business analyst, market research analyst, logistician and operations research analyst in a wide range of organizations and industries.

Courses to Prepare You for Your Career

  • Foundation courses including Math for Business Applications, Principles of Management and Business Computing Systems, and Data and Information Management
  • Core business courses including Global Operations Management and Business Strategy, Intelligent Supply Chain Management, Mobile Business, and Data Mining

Course Delivery and Resources

Our programs are designed to be flexible, meeting the needs of working professionals who want the convenience of a fully online degree, full-time students who prefer face-to-face classes, and blended options for those who need the convenience of both. We offer a graduate-level business degree to fit your lifestyle and career aspirations.

Students can also complete 50% or more of the credits required for this degree at our Dallas site.

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

Board members

Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.

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Meet Your Success Team – Business


Your Student Success Team consists of an academic advisor and a financial aid advisor specific to your college who collaborate to help a group of students meet their educational goals.

  • Academic Advisor helps you to navigate registration and your degree plan.
  • Financial aid advisor helps you navigate financial aid.
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Department Contact

START YOUR JOURNEY! Two buttons freshman


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Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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